USING SECONDARY VIDEO MATERIAL FOR USER OBSERVATION IN THE NEEDFINDING PROCESS FOR NEW PRODUCT DEVELOPMENT AND DESIGN

DS 84: Proceedings of the DESIGN 2016 14th International Design Conference

Year: 2016
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Blindheim, J.; Wulvik, A.; Steinert, M.
Series: DESIGN
Section: SOCIOTECHNICAL ISSUES IN DESIGN
Page(s): 1845-1854

Abstract

This paper introduces secondary video observation as a fast, versatile and inexpensive tool for needfinding in the early stage of product development and design. Based on comparing the traditional methods: classical observation, participant observation, classical video observation and drawing from a presented in depth case study on the development of a climbing boot, we introduce secondary video observation as a method. Furthermore we suggest an iterative process for its application as a rough prototyping tool that may also be used to create a video persona.

Keywords: needfing, user observation, observation method comparison, secondary video observation, video personas

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