A Study on the Convergence of Meaning and Creativity of the Generated Concepts in Design

DS 66-2: Proceedings of the 1st International Conference on Design Creativity (ICDC 2010)

Year: 2010
Editor: Taura, T and Nagai, Y
Author: Georgiev, Georgi; Nagai, Yukari; Taura, Toshiharu
Section: Short Presentation A


This paper discusses an approach to convergence in conceptual design. The main issue is the ambiguity with regard to the manner in which ideas are structured and formed from diverse concepts in this stage of design. In this study, we integrate the user’s perspective on the convergence of meanings into design methodology by applying a meaning-based framework in conceptual design. This methodology introduces a user-derived evaluation of ‘structure of meaning elements’ (SoME), based on their convergence. We test the proposed design methodology in a case study with three designers. This study reveals details of how concepts are converged in design and how concept formation can be achieved using design methodology. The significance of this study for design creativity lies in the comprehension of convergence and its connection with of creative processes in the conceptual design.

Keywords: conceptual design, concept generation, convergence, design methodology, design creativity


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