Shared Insights in Design Processes – A Discussion of In-vivo Evidence in and beyond Existing Creativity Frameworks

DS 66-2: Proceedings of the 1st International Conference on Design Creativity (ICDC 2010)

Year: 2010
Editor: Taura, T and Nagai, Y
Author: Wiltschnig, Stefan; Onarheim, Balder; Christensen, Bo T
Section: Short Presentation B


This paper presents evidence for shared insight moments in real world design processes in the context of product development for a large international medical appliance manufacturer. The findings are discussed related to the existing literature of insights in creative processes and regarding possible explanations from analogous fields of interest, like brainstorming and multiple discovery.

Keywords: creative insight, shared insights, design, creative processes


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