Art-ethnography to Analyze the Role of Sketches in Car Designing

DS 66-2: Proceedings of the 1st International Conference on Design Creativity (ICDC 2010)

Year: 2010
Editor: Taura, T and Nagai, Y
Author: Eguchi, Michiro; Okada, Takeshi
Section: Short Presentation B


In this study, we investigate the design process of car making at a Japanese car company. Using 161 sketches that a designer produced during the car design process, we analyze which areas of the car body and types of manipulation were in focus in each phase of the design process. This type of analysis of design sketches, named “Art-ethnography,” is useful in understanding the creative process in car design.

Keywords: creativity, car design, sketch, art-ethnography


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