The Design Management Education in Brazil: a Qualitative Analysis of Six Undergraduate Courses

DS 69: Proceedings of E&PDE 2011, the 13th International Conference on Engineering and Product Design Education, London, UK, 08.-09.09.2011

Year: 2011
Editor: Kovacevic, Ahmed, Ion, William, McMahon, Chris, Buck, Lyndon and Hogarth, Peter
Author: Dziobczenski, Paulo Roberto Nicoletti; Bernardes, Maurício Moreira e Silva
Series: E&PDE
Section: Design Education and Business 2
Page(s): 41-46


The insertion of design management has increasingly become a discipline that helps companies to remain competitive in their markets, through the increase in quality, launching and improvement of products and services with added value and the creation of competitive strategies. Design and management have become areas that unify their efforts for the achievement of strategic and organizational goals. Design management is still a subject of little familiarity to Brazililan business people, but the designers themselves are also still learning this concept. This article is intended to analyze how disciplines associated with design management are approached in six undergraduate design courses in Brazil. The curricula and the syllabuses have been analyzed in order to perform a comparative study mong the disciplines that approach management concepts and other areas of design.

Keywords: design management, design education, design graduation


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