Preference holds priority in preference? Methodological approach to intuitive choice

DS 69: Proceedings of E&PDE 2011, the 13th International Conference on Engineering and Product Design Education, London, UK, 08.-09.09.2011

Year: 2011
Editor: Kovacevic, Ahmed, Ion, William, McMahon, Chris, Buck, Lyndon and Hogarth, Peter
Author: Kim, SuKyoung; Cho, Youngil; Niki, Kazuhisa; Yamanaka, Toshimasa
Series: E&PDE
Section: Pedagogy
Page(s): 269-274


How to design more attractive has been addressed as an important issue both in design and design education societies. Because, attractive is significant value for designing a something new, also for improving already designed. The aim of the research is to suggest a creative design method focus on the relation between information type and the processing various. This research explored what conditions give more creative condition by information type (consecutive or isolated) and information processing focused on product form. Form or exterior appearance of a product is important as a mean of communicating to each other beyond or instead of words. The perception and usage of beautifully designed products may provide sensory pleasure and stimulation.
In this research, we suggested a way of giving more creative design method. In the experiment, aesthetic, feeling, familiarity, emotion and preference were used as important values to show the difference the relation between information type and information processing with product design. The results showed that creative design method was related to the type of information. It is meaningful findings in product design engineering and design education.

Keywords: intuition, tacit, information, aesthetic, engineering design.


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