Products that Tell Stories: the Use of Semantics in the Development and Understanding of Future Products

DS 69: Proceedings of E&PDE 2011, the 13th International Conference on Engineering and Product Design Education, London, UK, 08.-09.09.2011

Year: 2011
Editor: Kovacevic, Ahmed, Ion, William, McMahon, Chris, Buck, Lyndon and Hogarth, Peter
Author: Evans, Martyn; Thomas, Pete
Series: E&PDE
Section: Design Teaching Environment 2
Page(s): 678-683


This paper explores the relationship between semantics and product design, and its role in the communication of new product types to users. It focuses on supporting product design students in the development of understanding of the theoretical base of semantics, and in turn how this can underpin the development of narratives that assist users in addressing the challenge of how to conceptualise and interact with new products types.

Keywords: Product design, semantics, product narratives, product understanding, usability, future products


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