DEMYSTIFYING INNOVATION AND DESIGN – THE IMPORTANCE OF VISUALIZATION IN IDEATION AND CONCEPTUAL DESIGN
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Wikström, A.; Jackson, M.
Section: Design information and knowledge
Page(s): 1627-1636
Abstract
This paper will discuss how design and design thinking can contribute to an innovative development process in a conscious, controlled, and cost effective way. The subject will be reviewed from a theoretical and a practical point of view. In order to analy
Keywords: visualization, innovation, design