Design for the Base of the Pyramid: Issues and Solutions

ICORD 11: Proceedings of the 3rd International Conference on Research into Design Engineering, Bangalore, India, 10.-12.01.2011

Year: 2011
Editor: Chakrabarti, A.
Author: Jagtap,Santosh; Kandachar,Prabhu
Section: Eco-Design, Sustainable Manufacturing, Design for Sustainbility
Page(s): 480-488


Over the past several years, the design and development of products and services for the ‘Base of the Pyramid’ (BoP) markets has been investigated by several authors from different disciplines. A literature review showed that the issues in designing and developing products nd services for these markets and ingredients of solutions addressing these issues have not been synthesized. Furthermore, quantitative findings on these issues and solution-ingredients are not available. This paper addresses these gaps by pulling together the issues and solution-ingredients in the BoP from the reviewed literature, and comparing these with a large study found in this literature. In addition, we analyzed the data available in this large study to extract some quantitative findings and to identify relationships between issues and solution-ingredients in the BoP. Our study can be useful not only for businesses intending to tap BoP markets, but also for governments, aid agencies, and practitioners

Keywords: Design for the Base of the pyramid (DfBoP), Design practice, Sustainability, Issues, Solutions


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