Perception of Form: A Peep on the Eye

ICORD 11: Proceedings of the 3rd International Conference on Research into Design Engineering, Bangalore, India, 10.-12.01.2011

Year: 2011
Editor: Chakrabarti, A.
Author: Y. Sharma, Susmita; Chakravarthy, B.K.
Section: Design Aesthetics, Semiotics, Semantics
Page(s): 818-825


Form of the designed object and its visual response has been a point of interest for researchers especially because of its highly subjective nature of inquiry. The physical form of the object is the medium that generates a response. This response is the means of communication which is highly dependent on the past experience to the object and training of perception of the viewer. Exploration and understanding of this visual response give valuable clues for understanding user perception. Having a peep at the movement of the eye using an eye tracking device during the first few seconds of viewing an object, can give valuable clues for understanding perception of form. The clues of this research can help in understanding the role of past exposure of the user in perception of the new form of objects.This paper presents a part of the ongoing research to investigate Form Perception and Response. The current study explores the efficacy of eye movement behavior as an objective tool to study the form perception across two different categories of respondents.The results indicate difference of perception across considered parameters of the respondent groups. The objectivity in the eye movement analysis as a method and tool could prove helpful in investigating the same

Keywords: Form Perception, Visual response, Attention, Eye Movement


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