Structure Sharing in Logo Design

ICORD 11: Proceedings of the 3rd International Conference on Research into Design Engineering, Bangalore, India, 10.-12.01.2011

Year: 2011
Editor: Chakrabarti, A.
Author: Chakrabarti, Amaresh; Kumari, M.C.
Section: Design Aesthetics, Semiotics, Semantics
Page(s): 834-842


Structure Sharing means fulfillment of several functions by the same physical structure, and is an important concept in product design. The aim of this paper is to translate and expand the concept of structure sharing to the field of visual design, in particular, to the design of logos. The objectives of this work are to: identify if structure sharing can be applied to logo design, develop a set of guidelines to enhance the degree of structure sharing and resource effectiveness in logo design, and evaluate effectiveness of these guidelines

Keywords: Structure sharing, Logo design, Resource Effectiveness


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