Design and Emotions: A Design Method Based on Neurosciences

DS 73-2 Proceedings of the 2nd International conference on Design Creativity Volume 2

Year: 2012
Editor: Duffy, A.; Nagai, Y.; Taura, T.
Author: Maiocchi, M.; Pillan, M.
Section: Creativity and Emotion
Page(s): 11-19

Abstract

Many neuroscience studies put in evidence that emotions are physical conditions related to the effects of different neurotransmitters on many body organs, as a result of stimuli received by the brain, in general through perception (Panksepp, 1998;Ramachandran & Hirstein, 1999; Zeki, 2009). According to those studies, it is possible to define some properties of the artefacts, able to induce emotions in the users. The paper presents a specific point of view about Design, considered as the activity adding communication capabilities to any kind of artefact, then presents a model putting in evidence the elements involved in the emotion construction, and finally builds a scheme of suggestions able to stimulate creative solutions. The paper adds an ideal design example, suitable for understanding the various steps of the method.

Keywords: design methods, emotional design, design model

Download

Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.