From Different Angles: Exploring and Applying the Design Potential of Video

DS 74: Proceedings of the 14th International Conference on Engineering & Product Design Education (E&PDE12) Design Education for Future Wellbeing, Antwerp, Belguim, 06-07.9.2012

Year: 2012
Editor: Lyndon Buck, Geert Frateur, William Ion, Chris McMahon, Chris Baelus, Guido De Grande, Stijn Verwulgen
Author: Pasman, Gert
Series: E&PDE
Institution: Delft University of Technology, The Netherlands
Section: Design Environment and Tools
Page(s): 193-198
ISBN: 978-1-904670-36-0


Recent developments in both hardware and software have brought video within the scope of design students as a new visual design tool. Being more and more equipped with cameras, for example in their smartphones, and video editing programs on their computers, they are increasing using video to record their research activities or present their design ideas. In design education, however, the full potential of video as a rich and contextual design medium is yet to be explored and developed. This paper presents a course, in which design students are trained to explore, experience and apply the possibilities of video in their design process. In three assignments, which cover different design stages, they take on different roles, from user researcher to interaction designer to video producer, to create videos that serve different design purposes. The paper first presents a brief overview of the role of video in design, developing from a secondary medium used to more or less objectively register certain events to a primary, expressive design tool, which can be used to drive the design process forward. Resulting from this overview three main principles are formulated, which were used in building the course. Next the set-up of the course is presented, describing each of the three assignments in detail to clarify how the guiding principles have been implemented. The paper concludes with a short discussion, reflecting on the first results of the course from an educational perspective.

Keywords: Video, design ethnography, design conceptualization, experience design, service design


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