Representations of Design Outputs in Cross-Functional Teams

DS 74: Proceedings of the 14th International Conference on Engineering & Product Design Education (E&PDE12) Design Education for Future Wellbeing, Antwerp, Belguim, 06-07.9.2012

Year: 2012
Editor: Lyndon Buck, Geert Frateur, William Ion, Chris McMahon, Chris Baelus, Guido De Grande, Stijn Verwulgen
Author: Reed, Daniel James; Bohemia, Erik
Series: E&PDE
Institution: Northumbria University, United Kingdom
Section: Engineering and Product Design Practice
Page(s): 425-430
ISBN: 978-1-904670-36-0


We aim to discuss how designers’ design concepts through outputs (design artefacts) produced during the New Product Development (NPD) process such as sketches and models might be impacting upon cross-functional NPD team members. We will use a case study of a recent international student project to explore this issue. In conclusion, we propose that design students, the emerging design professionals of the future, should be made aware of how their design ideas are communicated to and interpreted by others during NPD and the implications this has upon the development team members.

Keywords: Design brief, design representations, case study, design education


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