CREATIVITY IN TRANSACTIONAL DESIGN PROBLEMS: NON-INTUITIVE FINDINGS OF AN EXPERT STUDY USING SCAMPER
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Moreno, D.P.; Yang, M.C. Hern
Series: DESIGN
Section: HUMAN BEHAVIOUR AND DESIGN
Page(s): 569-578
Abstract
Over the last three decades, transactional processes (services) have grown steadily and currently add more than 65% of global economic value. This study expands our understanding of designers’ interactions with ideation methods using a heuristic method known as SCAMPER, focusing on a transactional design problem in a transactional domain expert of sample size (n=60). The study shows that design fixation is not shown to be effectively mitigated by the method; yet, despite this finding, resulting concepts have significantly higher novelty when compared to a non-assisted scenario.
Keywords: SCAMPER, transactional systems, creativity, concept generation, design cognition, design methods, design problems, innovation, cognitive studies