HOW TO DETERMINE A COMPANY’S OPEN INNOVATION SITUATION?
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Guertler, M.R.; Holle ,M.; Guber ,D.; Lindemann ,U.
Series: DESIGN
Section: DESIGN ORGANISATION AND MANAGEMENT
Page(s): 1541-1550
Abstract
This paper presents an initial pool of attributes for describing a company’s Open Innovation (OI) situation. Based on an explorative interview, study we identified an insufficient planning as one of the main reasons for insufficient results or even failures of OI-projects. Specific project goals, boundary conditions and resulting constraints are only rudimentarily considered so far. The presented attributes in this paper lay the basis for a systematic analysis of an OI-situation and efficient planning of an OI-project in terms of selection the right Oi-actors and OI-methods.
Keywords: open innovation, situative open innovation, methodical support, product development, situation