DS 80-8 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 8: Innovation and Creativity, Milan, Italy, 27-30.07.15

Year: 2015
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Francesca Montagna
Author: Petersen, Søren Ingomar
Series: ICED
Institution: ingomar & ingomar - consulting, United States of America
Section: Innovation and Creativity
Page(s): 265-270
ISBN: 978-1-904670-71-1
ISSN: 2220-4334


Over the past decade, design has earned the respect of most established firms and even cash-strapped entrepreneurial startups and their investors have begun to focus on design. They are becoming more mindful of nurturing and including elements such as design expression to assess the performance of a new venture. Academic studies have also shown that good visual expression alone can aid in users’ interface with products and with pre-established criteria in place, users can now more readily agree on what constitutes a good visual design expression. By applying the Industrial Design Excellent Award reception as a standard for good visual design expression, this study examines how laymen, novice designers, design experts and design researches intuitively judge design. In conclusion, we show how to ensure that one has included a sufficient number of these elements when assessing the performance of a visual design expression and how this can dramatically improve the performance of design centric ventures.

Keywords: Design Perception, Expression, Tast, Design Cognition


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