Methodical approach for an ecient transition from development to production

DS 71: Proceedings of NordDesign 2012, the 9th NordDesign conference, Aarlborg University, Denmark. 22-24.08.2012

Year: 2012
Editor: Assoc. Prof. Poul Kyvsgaard Hansen, Professor John Rasmussen, Assoc. Prof. Kaj A. Jřrgensen, Assoc. Prof. Christian Tollestrup
Author: Elstner, Steffen; Krause, Dieter
Series: NordDESIGN
Institution: 1: Aalborg University, Denmark; 2: Design Society, United Kingdom
ISBN: 978-87-91831-51-5


Shorter product life cycles and increasing market competition forces companies to accelerate the introduction of new products into the market. The ability to realize an efficient transfer from development to production is an important factor in the success of a company. The aim here is to develop a methodology for the early identification and minimization of ramp-up risks with the help of response strategies from product development.

Keywords: Product launch, Risk, Uncertainty, Early development phase.


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