Creativity on demand

DS 71: Proceedings of NordDesign 2012, the 9th NordDesign conference, Aarlborg University, Denmark. 22-24.08.2012

Year: 2012
Editor: Assoc. Prof. Poul Kyvsgaard Hansen, Professor John Rasmussen, Assoc. Prof. Kaj A. Jřrgensen, Assoc. Prof. Christian Tollestrup
Author: Linse, Charlotta; Jerbrant, Anna; Engwall, Mats
Series: NordDESIGN
Institution: 1: Aalborg University, Denmark; 2: Design Society, United Kingdom
ISBN: 978-87-91831-51-5


The purpose of this paper is to analyze how designers perceive that managerial structures affect creativity and efficiency in the design work. The findings indicate that the designers think their creativity is enhanced rather than hindered when each step of the design process has a standardized purpose of what should be achieved.

Keywords: practice, organizational creativity, process, industrial design


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