How to use the degree of novelty of product ideas in idea management

DS 71: Proceedings of NordDesign 2012, the 9th NordDesign conference, Aarlborg University, Denmark. 22-24.08.2012

Year: 2012
Editor: Assoc. Prof. Poul Kyvsgaard Hansen, Professor John Rasmussen, Assoc. Prof. Kaj A. Jřrgensen, Assoc. Prof. Christian Tollestrup
Author: Messerle, Mathias; Binz, Hansgeorg; Roth, Daniel
Series: NordDESIGN
Institution: 1: Aalborg University, Denmark; 2: Design Society, United Kingdom
ISBN: 978-87-91831-51-5


This paper aims for the development of a concept that shows how the degree of novelty of product ideas can be used for idea management. Therefore, a definition of the degree of novelty of product ideas is developed at first. The degree of novelty is divided in different dimensions regarding what aspect of an idea is new, how new this aspect is and to whom this aspect is new. Based on that, it is shown how the degree of novelty can be implemented in the stages of idea description and evaluation.

Keywords: Idea management, Product idea, Degree of novelty, Idea description, Idea evaluation


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