On Managing Innovation by Design: Towards SMART Methods

DS 71: Proceedings of NordDesign 2012, the 9th NordDesign conference, Aarlborg University, Denmark. 22-24.08.2012

Year: 2012
Editor: Assoc. Prof. Poul Kyvsgaard Hansen, Professor John Rasmussen, Assoc. Prof. Kaj A. Jřrgensen, Assoc. Prof. Christian Tollestrup
Author: Vermaas, Pieter E.
Series: NordDESIGN
Institution: 1: Aalborg University, Denmark; 2: Design Society, United Kingdom
ISBN: 978-87-91831-51-5


In this paper innovation by design is characterised schematically and methodological with the aim of analysing how projects of innovation by design can be managed. First, I approach innovation by design from an engineering perspective, and show that the incorporation of innovation into design projects has complicated their management by making these projects less SMART (Specific, Measurable, Assignable, Realistic and Time-related). Second, I consider methods for innovation by design and propose that innovation-by-design projects can be made better manageable, not by making the projects themselves SMART, but by formulating the methodological phases these projects have to go through in a SMART manner.

Keywords: Innovation by design, management of innovation, design methods for innovation, SMART objectives


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