The application of cognitive interview in thequestionnaire design of the users' analyses
Author: Wen-jun, Hou; Wei-zhong, Zhao
Institution: School of digital media & design artsBeijing University of posts and telecommunicationsBeijing, China
Section: Interaction Design
Cognitive interview as a qualitative tool, it is by letting the participants thinking aloud or ask them some specific questions to research the cognitive process. Through the analysis of the cognitive interview method, and link it to the user survey questionnaire design, to promote the cognitive interview technique used in the field of user research. It is based on the research methods of case analysis, provides an instance of the questionnaire used in the cognitive interview method, and discussed the research field in the user use cognitive interview method to enhance the reliability and validity of the questionnaire of potential. We conclude that slip cue validity will also be affected by two aspects of group identification habits and external disturbance degree. Through case analysis of the research of the cognitive interview as a kind of to be the research methods of the user as the center, can bring significant in optimization questionnaire design process.