WINNING FORMULAS FOR METAPHOR DESIGN: A CASE STUDY OF DESIGN COMPETITIONS

DS 84: Proceedings of the DESIGN 2016 14th International Design Conference

Year: 2016
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Wang, H.-H.
Series: DESIGN
Section: SOCIOTECHNICAL ISSUES IN DESIGN
Page(s): 1957-1964

Abstract

This paper introduces a set of winning formulas for metaphor-oriented design competitions from one hundred entries. Structure mapping theory is used to describe the similarity-based metaphor quality of the entries in the form of attributes, while rough set theory is used to induce the rules for winning formulas from the vague data. The formulas reveal high prediction accuracy when the inference decisions are compared with thirty award winners.They have been applied to a design prize winner for its metaphor created by analogy, suggesting their advantages.

Keywords: industrial design, creativity, metaphor, conceptual design, design tools

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