A model of product-induced pain

DS 85-1: Proceedings of NordDesign 2016, Volume 1, Trondheim, Norway, 10th - 12th August 2016

Year: 2016
Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas
Author: Dong, Andy; Yannou, Bernard
Series: NordDESIGN
Institution: 1: The University of Sydney, Australia; 2: CentraleSupelec, France
Section: Design, Emotion and Philosophy
Page(s): 043-052
ISBN: 978-1-904670-80-3


In industry circles, customer "pain points" has replaced customer needs as the source of ideas for products and services. The premise is that the more pressing the 'pain', the more likely the customer will seek to find a solution. In this article, we develop a model to describe customer pain induced by a product. The model includes semantics to describe the pain elements and relations between the semantics. We evaluate the model to ascertain the extent to which individuals can use it consistently to identify pain points in a dataset of consumer product injuries. The paper concludes with a discussion on the use of the model in a pain-minimization design process, in which the aim is to bring essential health, social, and economic value.

Keywords: creativity tool, design methodology, user needs, social responsibility, innovation


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