Textile Pattern for Different Looks

DS 85-1: Proceedings of NordDesign 2016, Volume 1, Trondheim, Norway, 10th - 12th August 2016

Year: 2016
Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas
Author: Hasbullah, Sarah Wahida; Westland, Stephen; Cheung, Vien
Series: NordDESIGN
Institution: 1: University of Leeds, United Kingdom; 2: Universiti Malaysia Kelantan, Malaysia
Section: Design, Emotion and Philosophy
Page(s): 093-102
ISBN: 978-1-904670-80-3


The desire for perfect body figures is ubiquitous across the world. The beauty standards are intangible characteristics, which is very subjective. This research looks into types of design patterns – acting as optical illusions – that can affect viewer perceptions of body size. Some theories are stating that certain patterns can influence how broad or thin the wearer looks. The study proposes to develop different types of design to assist the manipulation of visual perceptions of the wearers’ actual size through a mediation of printed textile design pattern. Our overall approach is to create patterns by manipulating horizontal and vertical lines in creating design patterns to aid viewer perceptions of body size. The methods used were of quantitative and involved mind- measuring investigation. The data is taken from psychometric scaling – paired comparison and magnitude scaling method. Paired comparison is an simple way to approach respondents from all age groups and by using magnitude scaling, participants can view four designs simultaneously for assessing. In this paper we have discovered possibilities of patterns, with different positioning and placement of patterns visually manipulates sizes of female and male figures through the mediation of horizontal and vertical patterns.

Keywords: Textile, Design, Visual, Communication, Patterns.


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