POSSIBLE NEUROBIOLOGICAL MECHANISMS BEHIND CREATIVE DESIGN
Editor: Elies Dekoninck, Andrew Wodehouse, Chris Snider, Georgi Georgiev, Gaetano Cascini
Author: Roger David Orpwood
Section: THE CREATIVE MIND
Understanding of the way objects and behaviours are represented in the brain provides some insight into how creative ideation may take place. This paper uses an example of the design of a simple mechanical device to explore the potential brain mechanisms that may lead to a creative idea. The hypothesis presented uses the links between sensory and motor representations in the cerebral cortex to compile novel structures that could lead to the behaviour desired. Although the analysis presented is for a simple and specialised aspect of creative design, it is felt the underlying principles could have more general application.