DS 93: Proceedings of the 20th International Conference on Engineering and Product Design Education (E&PDE 2018), Dyson School of Engineering, Imperial College, London. 6th - 7th September 2018

Year: 2018
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Peter Childs, Stephen Green, Ashley Hall, Aran Dasan
Author: Oygur, Isil; Ulkebas, Selen Devrim
Series: E&PDE
Institution: 1: Ozyegin University, Turkey; 2: Kadir Has University
Section: Design and Engineering Education Practices
Page(s): 14-19
ISBN: 978-1-912254-02-6


This paper reports a study that was conducted to analyze the differences in product design students’ perception of products. While product perception is reported as one of the competencies of product design students, our knowledge on the development of this competence via design education is limited. In order to address this gap, students studying at different levels of design education at a 4-year product design programme were asked to participate in a keyword assignment study. Students were distributed a pen to analyze and asked to assign keywords that they associate to this product. The analysis of the keyword preferences across years indicates an increase in the use of keywords related to instrumental function of products. While students prefer using fact/description based keywords in the early years of design education, they rely more on opinion-based keywords in the later years. Most of these opinion-based keywords are associated with the instrumental dimension. Thus, the data from this case indicates more focus on instrumentality in the contemporary product design education.

Keywords: Product perception, education, product design


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