TOWARDS MEASURING AESTHETICS IN THE CLASSROOM: A CROSS-CULTURAL TRANSLATION AND ADAPTATION OF AN AESTHETIC PLEASURE SCALE IN DESIGN
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Peter Childs, Stephen Green, Ashley Hall, Aran Dasan
Author: Garrido, Luis Miguel; Maya, Jorge
Institution: Universidad EAFIT, Colombia
Section: Asesthetics and Cultural Practice in Design Engineering and Education
Measuring complex constructs has always been a big challenge for researchers and educators; aesthetic pleasure is not the exception. Many scales have been proposed but with limited validity and reliability; however, the aesthetic pleasure scale from the Unified Model of Aesthetics (UMA) lacks these shortcomings. Given that our research is in a Spanish speaking country, we needed the scale to be in the local language so that it could be understood when implemented with local respondents. Most translation methods rely on the translator’s expertise but, based on social cognitive methods, our approach aims to be not only constructed for but also from the target respondents’ language. The aim of this paper is to illustrate the process that is being taken in order to gain understanding of the respondent’s vocabulary.