DS 93: Proceedings of the 20th International Conference on Engineering and Product Design Education (E&PDE 2018), Dyson School of Engineering, Imperial College, London. 6th - 7th September 2018

Year: 2018
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Peter Childs, Stephen Green, Ashley Hall, Aran Dasan
Author: Hong, Boeun Bethany; Bohemia, Erik; Neubauer, Ruth; Santamaria, Laura
Series: E&PDE
Institution: Loughborough University, United Kingdom
Section: Digitalisation of Design and Engineering Education
Page(s): 738-743
ISBN: 978-1-912254-02-6


User-centred design (UCD) has deployed methods such as user surveys and interviews, user focus groups, personas, user scenarios and participatory design to identify users’ needs and desires. Although UCD has become a dominant design innovation strategy, we argue that design major students are insufficiently versed in their user constructions. To illustrate this, we will examine students’ take-up of UCD within an international cross-cultural collaborative project undertaken within the Global Studio which involved 7 universities located in Austria, Brazil, Italy, Japan, Spain,
Turkey, and the UK. From the data analysis, we have concluded that most of the students failed to engage with end-users and developed only superficial insights about their intended users. We argue that this was mainly due to a failure to involve the ‘real’ users from the start of the project, which meant that users were only represented as fictional characters in later design development stages.

Keywords: User-centred design, Human-centred design, User-understanding, Design education


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