A methodology for multisensory product experience design using cross-modal effect: A case of SLR camera

DS 94: Proceedings of the Design Society: 22nd International Conference on Engineering Design (ICED19)

Year: 2019
Editor: Wartzack, Sandro; Schleich, Benjamin; Gon
Author: Maki, Takuma; Yanagisawa, Hideyoshi
Series: ICED
Institution: The University of Tokyo
Section: User-centred design
DOI number: https://doi.org/10.1017/dsi.2019.387
ISSN: 2220-4342


Throughout the course of product experience, a user employs multiple senses, including vision, hearing, and touch. Previous cross-modal studies have shown that multiple senses interact with each other and change perceptions. In this paper, we propose a methodology for designing multisensory product experiences by applying cross-modal effect to simultaneous stimuli. In this methodology, we first obtain a model of the comprehensive cognitive structure of user's multisensory experience by applying Kansei modeling methodology and extract opportunities of cross-modal effect from the structure. Second, we conduct experiments on these cross-modal effects and formulate them by obtaining a regression curve through analysis. Finally, we find solutions to improve the product sensory experience from the regression model of the target cross-modal effects. We demonstrated the validity of the methodology with SLR cameras as a case study, which is a typical product with multisensory perceptions.

Keywords: Design methodology, Experience design, Multisensory product experience, Cross-modal effect, Kansei


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