Semantics Communicated by the Graphical Symbols Used in Vehicle Control Systems

ICORD 11: Proceedings of the 3rd International Conference on Research into Design Engineering, Bangalore, India, 10.-12.01.2011

Year: 2011
Editor: Chakrabarti, A.
Author: Ansari,Saneef
Section: Design Aesthetics, Semiotics, Semantics
Page(s): 784-791


For a successful ‘user-centred design’ (UCD), it is mandatory to understand the customer’s overall experience of a product beyond the intended usage and acceptance measures. Users’ perceptions are closely related to the pleasure transferred by the products and are dictated by emotional and practical benefits associated with the products. The three components or levels of product experiences are: aesthetic experience, experience of meaning, and emotional experience. Hence it is necessary to study the role of ‘semantic interpretation’ and ‘symbolic association’ of the graphical symbols used in controls of the Low Priced Vehicles (LPVs).Consequently this research study aspires to look into the study of human perception of these symbols in the context of the emerging Indian middle class

Keywords: Graphical symbols, semantics, controls, comprehensibility, evaluation, automotive control


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