Analysing Paradigms for Managing Product Development: Conventional, Agile and Hybrid Approaches

DS 116: Proceedings of the DESIGN2022 17th International Design Conference

Year: 2022
Editor: Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author: Lisa R
Series: DESIGN
Institution: University of Rostock, Germany
Section: Organisation, Collaboration and Management
Page(s): 263-272
DOI number:
ISSN: 2732-527X (Online)


As the complexity of products and their development processes increases, a trend emerged where companies try to manage the complexity through implementing agile practices on all or on some levels of the development process. It is not yet clear if an agile approach is the solution or under which circumstances it can be most effective in the development of physical products. This paper aims to compile the information from existing empirical and meta-studies to give an overview of the strengths and weaknesses of conventional, agile and hybrid paradigms.

Keywords: project management, conventional product development, agile development, agile management, hybrid product development

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