Designing Long-Lasting Interior Products: Emotional Attachment, Product Positioning and Uniqueness

DS 116: Proceedings of the DESIGN2022 17th International Design Conference

Year: 2022
Editor: Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author: Maria Haugaard Andersen, Henriette Wallentin Hansen, Linda Nhu Laursen
Series: DESIGN
Institution: Aalborg University, Denmark
Section: Design for Sustainability
Page(s): 961-970
DOI number: https://doi.org/10.1017/pds.2022.98
ISSN: 2732-527X (Online)

Abstract

When prolonging the physical lifetime of products, it is important to also consider the value lifetime, the time before customers discards the products because it no longer has any perceived value. In this paper we study design and marketing strategies known to be particularly relevant to enhance the value perception of consumers, hence lifetimes of products. To do so, we first review literature to build a framework, we then use to conduct case studies at five Danish product design brands. This let us to insights on design and marketing strategies relevant to enhance product lifetimes.

Keywords: product design, sustainable design, sustainability, design, marketing