PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services – A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China

DS 116: Proceedings of the DESIGN2022 17th International Design Conference

Year: 2022
Editor: Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author: Zhang Yan (1,2), Tobias Larsson (1), Andreas Larsson (1)
Series: DESIGN
Institution: 1: Blekinge Institute of Technology, Sweden; 2: BIGmind Innovation, China
Section: Design for Sustainability
Page(s): 1179-1188
DOI number: https://doi.org/10.1017/pds.2022.120
ISSN: 2732-527X (Online)

Abstract

This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company – SAIC Motor – can experience and give feedback on the PSS strategy, analyze the impact of the PSS strategy on the process of customized digital service design in a traditional Chinese car company. Also, the work discusses how to increase the service value for different stakeholders in the overall PSS system.

Keywords: product-service systems (PSS), experience design, prototyping, case study